THE INTERNET has fundamentally changed the rules of
business. It’s worldwide reach, instant 24/7 communications capability, ease of
updating, and low cost have all converged to create vast new market
opportunities for those smart enough to capitalize on them.
Despite media coverage to the contrary, these e-business
opportunities have been increasing every year. More people continue to join the
online party from all over the world, and faster connection speeds allow
increasingly compelling information and entertainment to be delivered
inexpensively. In fact, according to Forrester research, in the U.S. alone,
online retail sales have rocketed to $172 billion per year and nearly doubled
to $329 billion by 2010.
The advancement of the internet has also induced rapid
evolution in related fields that help make the internet easier to use for both
consumers and business owners. These developments include quicker shipping,
faster credit card transaction-processing, 24/7 customer service, easier-to-use
software, high-quality online video, and much more. The combination of these
improvements creates a fertile environment for the launch of new business
ideas, some of which we are going to discuss.
In short, the advancement of the internet and all of its
related technologies and services means that now is the best time in history
for individual entrepreneurs like you to launch their own business.
Why? Because it is cheaper to launch a business today
than ever before. Traditional businesses are stuck with many of the legacies of
the industrial economy that you can avoid by starting an online business. These
includes expenses for store or office space (or both), employees, inventory,
recurring printing and postage costs for marketing, and many more categories of
overhead that e-business can avoid. By lowering or eliminating these costs,
your online business can reach more customers than traditional businesses at
lower cost. This means more profit for you.
MATT
HENDERSON STORY – TRAFFICMATT.COM
In 2002, Matt Henderson was a thirty-three-year-old father making his living by hanging wallpaper in Spartanburg, South Carolina. With just a high school education and a family to feed, his career options were limited. In search of better money and more fulfilling career, he started a website after a friend explained the basis of affiliate advertising to him. Matt saw the business potential of using affiliate ads for other people’s product to make himself money by marketing to the huge audience online. Matt created Trafficmatt.com to discuss products that he liked and thought would appeal to others looking for similar product information. Today, he has more than a dozen niche-focused sites, each of which specializes in a specific product or service area.
By creating simple websites that focus on popular but
niche products that he thinks are interesting. Matt has built a publishing
business from his house that makes him more than $100,000 a year by simply
writing reviews of the products he chooses to focus on, offering online links
to purchase them through affiliate ads from commission junction, and promoting
his link-filled sites primarily through pay-per-click advertising.
Matt says that his business is one anybody with enough
interest and commitment can emulate. While he gives his first credit to God for
having blessed him with success, he also admits to his amazement that “….I can
sit here in my own house and sell things all over the world, day and night,
while working less to make more money than I ever did hanging wallpaper.”
AN EXCERPT FROM THE BOOK “INTERNET RICHES” BY SCOTT
FOX
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